Best Articles to Understand GPDR in Plain Language

The deadline to comply with GDPR, or General Data Protection Regulation is coming up fast- on 5/25/18.  What is it, where can you go to learn about it and make sure you comply?  As your Charlotte North Carolina PPC and Google Analytics pros, we've saved you time, pulling together links to the best articles below.  (Disclaimer:  We are not lawyers and do not offer legal advice.  You must consult with your legal counsel on this matter).

What is GDPR?  Its how EU member states say data controllers and processors handle user data (Businesses- you are the data controller, and Google, for example, is the data processor, see this article for great definition).  Its basically a much higher standard of how data is stored and handled.  And for non compliant companies, the EU can levy very heavy fines.  And its on you or your business to let your customers and website visitors know what data you use, how you use it and allow them to agree in a straightforward way to this.  

What if we are a non-EU based business (for example, located in U.S., Asia, India, Australia, Africa, etc.)?  Doesn't matter - if you have anyone who visits your site from the EU (you probably do), you need to comply, or block all EU visitors from coming to your site.  

Really, how will this be enforced if you're not an EU based company?  We really don't know yet.  Once a non EU-based company is found non-compliant, we'll find out.  

What if we are a small company?  GDPR applies to all sized companies from large to the smallest.

Best Links for GDPR:  

Awesome guide here- worth dropping in your email to get it.  

Great article here that puts GDPR in easily understandable language.  

Did you receive an email on data rentention and Google Analytics, good article on that here.  

Huge database of the latest on GDPR here.  

Let us know what you think of GDPR!

Privacy Policy

Echo Internet Marketing (owned by Apex Unlimited NC, Inc.) Privacy Policy
We believe in giving you the power to stay in control of the ads you see.

Stay in control of the ads you see

Apex Unlimited NC, Inc. believes in giving you the power to stay in control of how we use your information. Therefore, we give you the ability to choose whether to have your data collected from this device for the purpose of receiving Retargeted or other online ads from Apex Unlimited NC, Inc..

Our commitment to protecting your privacy is outlined in the policy below. This privacy policy describes the overall company Privacy Policy of Apex Unlimited NC, Inc. Inc. (referred to as "Apex Unlimited NC, Inc.", "Apex Unlimited NC,", "we", "us", "our") and the services offered on the Apex Unlimited NC, websites (referred to as "Services", "Service").

Our privacy policy explains:

What information we collect
How we use that information
What information we share with our partners
The choices we offer

Apex Unlimited NC, Inc.Privacy Policy is broken out into two sections. Section I explains Apex Unlimited NC, Inc.privacy policies regarding the collection, use, and sharing of data from visitors to our website and the online advertising Apex Unlimited NC, Inc. displays across various websites. Section II covers Apex Unlimited NC, Inc. privacy policies with regard to customer accounts.

Section I – Apex Unlimited NC, Inc. Advertising Services

The benefits of interest based advertising:

Save Money: Relevant ads can offer you deals and discounts that will interest you and save you money.
Free Your Inbox: Brands can market to you without clogging your email inbox with messages.
Keep Content Free: Free online content is made possible by effective online advertising, like retargeting.

What information does Apex Unlimited NC, Inc. collect and how do we use that information?

Information We Collect and How We Use It

Apex Unlimited NC, Inc. collects data about your activities that does not personally or directly identify you when you visit our website, the website of entities for which we serve advertisements (our “Advertisers”), or the websites and online services where we display advertisements (“Publishers”). This information may include the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as Retargeting, Pay Per Click Advertising, PPC, Display Advertising, Remarketing, Dynamic Ads, Google Adwords Ads, Similar Audience Ads, Bing Ads, Yahoo!, Demand Side Platform (DSPs), Real Time Bidding Platforms and similar online advertising platforms). We collect information about where you saw the ads we serve you and what ads you clicked on.

We do not target ads to you based on sensitive personal data, such as information related to race or ethnic origin, political opinions, religious beliefs or other beliefs of a similar nature, trade union membership, physical or mental health or condition or sexual life. Where permitted by law, we do work with health and fitness companies and may show you more relevant ads based on your perceived interest in these topics.

Apex Unlimited NC, Inc. may target ads based on data provided by Advertisers or partners alone or in combination with the data we collect ourselves. Any data used to serve targeted advertisements is de-identified and is not used to personally or directly identify you. We require third parties, including Publishers, to provide notice and obtain appropriate consent, where required by applicable law.

Third Parties on our Website and Our Advertisers’ Websites

In order to allow Apex Unlimited NC, Inc. and our Advertisers to reach the best inventory online, we work with third party advertising companies (our “Advertising Partners”) to help us recognize you and serve relevant advertisements to you when you visit a website or online service in their network. We also work with Advertising Partners who help us recognize you across different devices in order to show you relevant advertisements. Our Advertising Partners may collect information about your activities on our website, our Advertisers’ websites, and other websites or online services in their networks. We also work with third party companies to assist us with website analytics such as evaluating the use and operation of our website so that we can continue to enhance the website and our services.

Technologies We and Our Third Party Advertising Partners Use

Apex Unlimited NC, Inc. uses technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser’s websites, and to serve you more relevant advertisements. A cookie is a small text file that is stored on your device for record-keeping purposes. Session cookies expire when you close your browser. Persistent cookies remain on your device for an extended period of time. We and our third party partners use session cookies and persistent cookies to make it easier for you to navigate and enhance the experience of our site, and to monitor and evaluate our website’s operation and use.

We use persistent cookies to keep track of your activities when you visit our website or our Advertisers’ websites, and to serve you relevant advertisements. Our Advertising Partners also place persistent cookies on your device when you visit our website or our Advertisers’ websites in order to help us recognize you and serve relevant advertisements to you when you visit their website or online service or websites in their networks. Apex Unlimited NC, Inc.policy is that our Advertising Partners only collect information that does not personally or directly identify you via these cookies and we will cease working with partners found violating this policy. You can remove cookies by following directions provided in your Internet browser’s “help” file. You may also decline our cookies if your browser permits, but doing so may interfere with your use of our website.

Your choices regarding relevant advertisements

We believe in giving you control over which ads you see. You may opt out of having your data collected from this device for the purpose of receiving Retargeted ads from Apex Unlimited NC, Inc. (whether served by us or on our behalf). You may also opt out of receiving relevant ads from some of our Advertising Partners. If you delete your cookies you will need to opt out again. Further, if you use multiple browsers or devices, you will need to execute this opt out on each browser or device.

Where required by applicable law, we obtain individuals’ consent for storing and receiving information collected via technologies such as cookies and pixels to keep track of your activities on our website and our Advertiser’s websites, and to serve you more relevant advertisements.

How we share your information

We may share your information with:

Service providers under contract who help with parts of our business operations, such as fraud prevention, bill collection, marketing, and technology services. We may share your information with service providers who assist us with serving relevant ads to you. We require by contract that our service providers only use your information in connection with the services they perform for us and not for their own benefit.
We share data derived from or relating to cookies, tracking pixels and other similar technologies with third parties that use Apex Unlimited NC, so such businesses can target you with ads which they think you might be interested in based on your browsing behavior.
We may share aggregated non-identifiable information with Publishers or our Advertisers, such as the number of users who visit a Publisher website or the number of users who clicked on a particular advertisement. We encourage you to review the privacy policies of the website publishers that you visit to learn about their data collection practices. We do not provide information to our Advertisers about your activities. However, when you view or interact with a Retargeted ad, the Advertiser may infer that you engaged in the activities on its site that qualified you to receive the ad.
Companies that Apex Unlimited NC, Inc. merges with or that acquire Apex Unlimited NC, Inc..
Other third parties with your consent or direction to do so.
We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of Apex Unlimited NC, Inc. or others.

Section II – Apex Unlimited NC, Inc. Customers

Account information we collect

If you open an account, we collect the following types of personal information from you:

Contact information - your name, address, email, and other similar information.
Financial information - credit card numbers or PayPal account information that you link to your Apex Unlimited NC, account.
Apex Unlimited NC, account login information.
Where allowed by applicable law, we also collect your Social Security Number and/or Tax ID if you sign up to receive referral payments by referring customers to Apex Unlimited NC, Inc..

We may collect additional information from or about you in other ways not specifically described here. For example, we may collect information related to your contact with our customer support team or store results when you respond to a survey.

Some categories of personal information may be marked as mandatory in our online and offline forms. We may not be able to provide you with the product or service requested if you decide not to provide the personal information marked as mandatory.

We do not link the non-personally identifiable information we store using cookies (described above) to any personally identifiable information you submit while on our site.

How we share personal information with other parties

We may share your personal information with:

Service providers under contract who assist us with our business operations, such as fraud prevention, bill collection, marketing, and technology services. Our service providers are only authorized to use your information in connection with the services they perform for us and not for their own benefit.
Credit bureaus to report outstanding negative balance accounts, as allowed by law.
Companies that Apex Unlimited NC, Inc. merges with or that acquire Apex Unlimited NC, Inc.. In this event, we will notify you before your information is transferred and becomes subject to a different privacy policy.
Other third parties with your consent or direction to do so.
We may share information about you if necessary to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of Apex Unlimited NC, Inc. or others.

How you can access or change your personal information

If you are located in the European Economic Area, you may have the right to request access to and receive information about the personal information we maintain about you, update and correct inaccuracies in your personal information and have the information blocked or deleted, as appropriate. The right to access personal information may be limited in some circumstances by local law requirements. You also have the right to opt out, free of charge, from the processing of your personal information for marketing purposes. All requests for access, rectification, blocking and opting-out must be made in writing, signed, dated and accompanied by a copy of your ID card.

Other Site Policies That Apply To Both Section I & II

How we protect personal information

We employ reasonable and appropriate security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable security requirements, including US federal and state regulations. We use computer safeguards such as firewalls and data encryption; we enforce physical access controls to our buildings and files; and we authorize access to personal information only for those employees who require it to fulfill their job responsibilities. All credit card information is encrypted with 128-bit SSL encryption before it is transmitted across the network. However, no security system is foolproof and we cannot guarantee the security of your information.

Data Transfers

If you are located in the European Economic Area, or other regions of the world with laws governing data collection and use, we comply with applicable legal requirements providing adequate protection for the transfer of personal information. We may transfer the personal information we collect about you to countries other than the country in which the information was originally collected for the purposes of storage and processing of data, fulfilling your requests, and operating the Service. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy.

By providing any information, including personal information, on or to the Service, you consent to such transfer, storage, and processing.

Unsupervised Children

Children 18 and under are not eligible to use Apex Unlimited NC, Inc. services without participation and supervision of a legal parent or guardian. Apex Unlimited NC, Inc. is not a site meant for children, and we do not provide privacy measures designed to protect children when using the Internet unsupervised. Apex Unlimited NC, Inc. also does not knowingly target children under the age of 13 and makes reasonable efforts to ensure that this does not occur across any campaigns it runs on behalf of advertisers or for its own marketing.

Other Sites’ Policies

Apex Unlimited NC, Inc. has no control over, nor does it bear any of the responsibility for the privacy policies and/or content of any sites or advertisers linked to or on Apex Unlimited NC,, or the cookies these sites might set in your browser. Apex Unlimited NC, Inc. requires that Advertisers that have elected to use Apex Unlimited NC, Inc. provide a descriptive privacy policy linked to from their website describing their practices regarding Online Behavioral Advertising.

Specific Privacy Policy Requirements

Google Adwords:

This website uses Google AdWords

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Apex Unlimited NC, Inc. websites. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.
You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

· Opting Out: Google's Ads Settings. Alternatively, you can point your visitors to opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.
Using DoubleClick's remarketing pixels
If you're using DoubleClick's remarketing pixels, your privacy policy can instead tell people to opt out of DoubleClick's use of cookies by visiting the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.

As you browse Apex Unlimited NC, Inc.websites advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with Apex Unlimited NC, Inc.websites. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll’s and their partners’ targeted advertising.

Opting Out:
Click here to adjust your advertising preferences

AdRoll is an approved member of the Network Advertising Initiative (NAI). If you prefer, you may use the NAI opt out tool. We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out via the DAA website at
We provide opt-out mechanisms through the tools linked above and do not currently respond to browser “Do Not Track” signals.

How you can contact us about privacy questions or complaints

If you have any questions about this privacy statement, the practices of this site, or your dealings with this site, you can contact or write to us at the address below.

If you wish to make a complaint about our practices related to online behavioral advertising, you can contact or write to us at the address below.

If you are located in the European Economic Area, Apex Unlimited NC, Inc., Inc. is the entity responsible for the processing of your personal information. To exercise your rights of access, rectification, blocking, or deletion or to object to the processing of your personal information, contact or write to us at:

Apex Unlimited NC, Inc.

Contact Info: Apex Unlimited NC, Inc. 
Address: #4902 Williamson Road
Phone: 828.537.0680
United States
Terms of Service Privacy Policy
Copyright © Apex Unlimited NC, Inc. All rights reserved.

Google Analytics Rollup Reporting Without Buying Google Analytics 360? Yes!

Google Analytics Rollup Reporting Without Buying Google Analytics 360?  Yes!

Note:  This is NOT a post about setting up Rollup Reporting.  It is about why you need it and if its possible to do without paying tons of cash for Google Analytics 360.  You can either try and set this up yourself or hire us- we know how and its super complicated.


What is Google Analytics (GA) rollup reporting, and why might you need it?

What is Rollup Reporting?

All your yummy data rolled up in one place!

All your yummy data rolled up in one place!

Rollup reporting sounds like it is, rolling up multiple websites a business may have into one Google Analytics view.  Think of it like this:  Each of a companies websites is like the ingredients in a burrito- chicken, guac, beans, rice.  The Rollup site is like a burrito all those delicious data from all of a companies websites are "rolled up" in a yummy data burrito!

Why might you want to use it? 


For example a company may have 3 websites and they want to see analytics info for not just one website, but 3.  They would create a Rollup view of all 3 sites ("rolled up") to do this (see image to the right).

Or, a company have multiple websites that all use the same tool.  And that tool (for example, Hubspot) only allows for one Google Analytics ID to be put in.  So they will either need to buy 3 licenses for the tool, or they can create a Rollup GA view and then they can use the one tool with all 3 sites and not lose tracking or conversion tracking.  

Is this hard to do?  Yes.  Can you do this with regular (standard) Google Analytics?  Not out of the box.   In fact, if you want the ability to do this out of the box, you would need to upgrade to Google Analytics 360, their premium analytics suite.  But that costs $150,000 a year.  

So, in these two instances, its very useful to either set up a Rollup GA view yourself or pay a pro to do this for you - recap of Benefits:

  • Get all your different websites data in one place.
  • Save a ton of $$ by not having to shell out $150k/year for Google Analytics 360.
  • Save money by not having to buy multiple versions of a tool you use when you only need one.
  • If you use a tool that only allows one GA ID to be plugged in, get back all that conversion data by using the GA ID of your Rollup view in the tool. 

The last point is huge for alot of companies.  We actually had a client where they purchased and setup a tool they needed that they used for all 5 of their websites.  But it could use one GA ID in it.  So we set up a Rollup view for all of their 5 websites.  Now they have the conversion data they were missing for so long back.

Its complicated!

To set up Rollup GA reporting without GA 360, it takes a combination of Google Tag Manager (GTM), GA, access to all a companies sites, relevant tools they want to track, and tons of testing and debugging.  One tiny mistake and it simply won't work.

But if this is something you think your company needs, we can set it up in most cases.  And when you compare the cost of hiring a pro to set this up using standard GA vs. paying for GA 360, buying multiple licenses for a tool you need, or not having the crucial conversion data so you know what is working in your online efforts and what is not, its worth it!

New LinkedIn Features - Retargeting + Lead Ads

Just a quick note that LinkedIn has dropped a couple of really cool new/old features that you will want to take advantage of if you're running paid ads on their platform:

Lead Ads:  Launched around 4/5/17:  Similar to Facebook's Lead ads, a person sees the ad, clicks on it and it auto fills a form that has all their info- all without leaving LinkedIn- very handy.  For B2B, many say that FB can bring in the leads using Lead Ads, but alot of the leads are poorer quality, since FB is not as much for B2B.  Using this feature on LinkedIn might help get better leads.  We've tested it and so far, not as many leads as FB but better quality and the rate people fill out the form and submit is very good.  More about them here.

Website Segments (Retargeting) Launched around 4/16/17:  Back by popular demand (and LinkedIn being bought by Microsoft), you can have campaigns targeted to people who have previously visited your site.  We've just started testing this out, we'll see what happens...More info here.

Always good to stay on top of the latest and test things out to give you or your clients the best results!

New Adwords Quality Score Updates

Quality Score is a crucial component of how well your Adwords PPC campaigns, keywords, ads do.  That was the brilliance of Google setting up Adwords is that unlike way back where bidding on keywords in Paid Search were only the bid, they factor in how well you set up and optimize your campaigns and Quality Score is a big part.  

Recently there have been alot of updates in Google's Quality Score, real significant ones for the first time since 2013.  For professionals who are managing Adwords accounts, its important to keep up on things so that your information and how you optimize stays current.  

Below are links to Google's post, a great post by noted Adwords pro Frederick Vallaeys and the PPC Rockstars podcast where he's interviewed.  Be sure to check out all 3, especially the podcast:

1.  Adwords Post on QS Update:

2.  Frederick Vallaeys article on QS Update:



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