How online paid ads work

These videos below may be short, but they are well done and will give you a much better idea of how paid ads work.

Our 2 Cents on Online Advertising:

It is best to look at it this way: Google, Facebook and other paid ad platforms such make it look like they are incredibly easy to create and get up and running. In fact, they make it seem very easy by the videos they show. But the hard part is doing this correctly.

Too many times we see people try online ads, pay way too much with little or no return, get extremely frustrated and give up quickly. Why? The ads and platforms change monthly and even daily with new features and different options. The amount of "levers" to pull, changes that are made, and know-how needed to run a successful site simply requires hiring a pro.

Unless you have a person on your team totally dedicated to managing your online ads, you just won't get a decent return on investment. You'll waste alot of time, money and get frustrated.

Optimizing your online ad campaigns will save you hundreds to thousands each month/year.

How can that be? Basically by:

1. Identifying and eliminating wasted ad spend in your existing accounts.

2. Identifying new opportunities you may have missed.

3. Continually testing and refining your campaigns.

Frankly, if we were in your shoes - a business owner who wasn't fluent in online advertising - we would definitely hire a PPC account manager. Unless you are the ultimate do it yourselfer, you will burn through alot of cash making mistakes and wasting about 6 months to a year learning the ropes. (We've seen this happen over and over again.) If you have that kind of time and money great-go for it! But you'll probably be much better off and with alot less grey hairs by hiring a competent professional online advertising account manager. Just our two cents.

PS: If your eyes start blurring, while watching the videos and you lose interest- we understand!

The Difference Between Google and Facebook Ads:

There are Facebook ads and Google ads, which one should you use? Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_cen...

How Google Search Ads Work

Learn what search ads are and how Google AdWords can connect you with potential customers across the web. Watch the next video: "Create a Campaign" https://youtu.be/jQWrmxsQIM0

Many People Think the More You Bid The Higher Your Ad is Placed. Not the whole story.

This Video Shows How the Google Ads Auction Really Works:

http://www.MAHDigitalmarketing.com Hal explains relevance and value and how ad rank works. Most advertisers may think it's like an ebay auction and the highest bidder wins. Not so says Hal. How do you feel your AdWords campaign is performing for you right now?