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Newest Ad Specs for Top ad Platforms 2024

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Here in one place is all the ad specs, enjoy!:

Ad Specs:

  • Facebook / IG:  

    • Image Ads:  

      • File Type: JPG or PNG

      • Ratio: 1.91:1 to 1:1

      • Resolution: At least 1080 x 1080 pixels

      • Maximum File Size: 30MB

      • Minimum Width: 600 pixels

      • Minimum Height: 600 pixels 

    • Video ads including GIFs:

      • File Type: MP4, MOV or GIF

      • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

      • Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+

      • Resolution: At least 1080 x 1080 pixels 

    • Carousel Ads:

      • Image File Type: JPG or PNG

      • Video File Type: MP4, MOV or GIF

      • Ratio: 1:1 or 4:5

      • Resolution: At least 1080 x 1080 pixels

      • Number of Carousel Cards: 2 to 10

      • Image Maximum File Size: 30MB

      • Video Maximum File Size: 4GB

      • Video Duration: 1 second to 240 minutes 

  • Google Display:  Two main types of ads direct uploaded ads and responsive display ads:

  1. Direct uploaded non-animated and animated (GIF) ads, see link here under the heading animated & non animated image ads.   Notes:

    1. Max file size must be less than 150 kb.  

    2. Of all of the 20+ sizes, the top 10 sizes are:

    • Square: 250×250

    • Half Page: 300×600

    • Large Rectangle: 336×280

    • Leaderboard: 728 × 90

    • Small Square: 200 × 200

    • Banner: 468 × 60

    • Inline Rectangle: 300 × 250

    • Skyscraper: 120 × 600

    • Wide Skyscraper: 160 × 600

    • Large Leaderboard: 970 × 90

  1. Responsive display ads.  Responsive display ads allow reaching all ad sizes using just two image sizes, rectangle and square plus a logo.  Google will rearrange the ad to fit all sizes.  Specs: 

  • Landscape

  • 1.91:1 1200 x 628 pixels

  • (min 600 x 314 pixels) 1-15 images

  • Recommended: 5 ✓

  • Logo

  • 1:1 1200 x 1200 pixels

  • (min 128 x 128 pixels) 1-5 images

  • Recommended: 1 ✓

  • Logo

  • 4:1 1200 x 300 pixels

  • (min 512 x 128 pixels) 1-5 images

  • Recommended: 1 ✕

  • Square

  • 1:1 600 x 600 pixels

  • (min 300 x 300 pixels) 1-15 images

  • Recommended: 5 

  • Responsive display ads:  

  • YouTube:

    • Skippable ads:  

    • Recommended video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)

    • Minimum dimensions: 426 x 240

    • Maximum dimensions: 3840 x 2160

    • Aspect ratio: 16:9

    • Maximum file size: 128GB or 12 hours, whichever is less

    • Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .FLV, 3GPP, and WebM

    • The skippable video length max is 6 minutes (skippable after 5 seconds)

    • Nonskippable ads:

    • Same as above but less than 15 seconds.  

    • Bumper ads:   6 seconds or shorter, playing before, during, or after another video.
      As an advertiser, you can choose when these videos appear. Plus, viewers don't have the option to skip the ad.
      Remember: A 300 x 60 image will run with your video ad. Make sure your creative team delivers both your video and image assets.

    • Recommended video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)

    • Minimum dimensions: 426 x 240, Maximum dimensions: 3840 x 2160

    • Aspect ratio: 16:9
      Maximum file size: 128GB or 12 hours, whichever is less

    • Accepted video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .FLV, 3GPP, and WebM

    • The skippable video length max is 6 minutes (skippable after 5 seconds)

  • Tiktok: 

    • The recommended aspect ratio is 9:16, 1:1, or 16:9.

    • Resolution options include 720 x 1280 px,  640 x 640 px, and 1280 x 720 px.

    • You can use MP4, MPEG, MOV, or AVI files in your ads.

    • Video duration should be between 9 and 15 seconds.

    • The video file size should be less than 500 MB. 

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