Many businesses and potential clients often struggle with the question: Should I outsource my PPC campaign management? Or should we do it ourselves. Like alot of things, it depends.
Of course, in my opinion, I'd say outsourcing is almost always the way to go. Unless your PPC ad spend is very low or you just don't have any money to pay for outsourcing, you in most cases should have a pro handle your PPC management for you?
Instead of me telling why, I'll link to 3 great articles below. But before going off-site to these articles, here are a few brief thoughts on why outsourcing your PPC is a good move:
I can definitely speak to the fact that just keeping on top of the changes (500 in the last year alone) is a huge reason to outsource. Also, knowing what to optimize. We just optimized a clients account and saved them thousands per month in wasted ad spend. And of course avoiding costly mistakes. What you don't know in the complex world of PPC can hurt you (or at least your wallet or bottom line).
Not to mention that not being able to take advantage of advanced PPC techniques, campaigns, etc. (RLSA, Remarketing, Dynamic Keyword Insertion, Call tracking, custom landing pages, event tracking and more). These advanced areas can really boost your profits.
Also, many often focus on the wrong stats and metrics. While CTR and CPCs are important, the end results- profits, CPA, CPL and more are outcome based and determine whether PPC adds money into your business or not. And isn't that what advertising is all about, more sales, leads, profits and customers?
Never mind the time and the fact that a business could never hire an employee for the amount it costs to outsource. Average salary for a PPC pro is $40-80k/year. Add in employee benefits, retirement and employer taxes and its more. At $40k/month, that's at least $3333/month. You could get a really good PPC pro for that price to manage your account, sometimes for less.
Bottom line: In most cases, the numbers just work in favor of outsourcing.
Links to 3 great articles-great food for thought: