As many know, using Adwords Remarketing (also called retargeting) to get your message across to people who visited your site but did not convert is awesome. It's a great way to market to people after they leave your site- and it works!
However, a common question is in setting things up is: How can I make sure that people who have converted (bought something, signed up for something, etc.) no longer see my Remarketing codes? You'd set up a Custom Combination. You could have this combination set up like so: Show my ads to everyone who visited the site but did not convert. So you'd put one code on your site that shows up on every page, and one code that shows up only on the "thank you" or "order confirmation" page.
Here's the even more common question: If you put the code on every page of the site and another code on the "thank you" page, wouldn't you have to make sure that the code that's on every page of the site is not on the thank you page, aka wouldn't that confuse Google's tracking to have them both on the same page, and how do you do that?
This is a valid question as you don't want the two codes not working correctly. Also, usually when you put a code so it shows up on every page of the site, you usually drop it in the footer, header or some part of a template that automatically shows up on every page on the site so you don't have to paste it in each page, one at a time. Finally, if you did have to exclude a code that shows up on every page of the site from just one page such as a thank you page, it may be a paint to do this or impossible? So with these thoughts in mind here's the answer right from Google regarding the question:
If you put the code on every page of the site and another code on the "thank you" page, wouldn't you have to make sure that the code that's on every page of the site is not on the thank you page, aka wouldn't that confuse Google's tracking to have them both on the same page?
Answer: No, you can multiple Remarketing codes on the same page.
Answer straight from the Google team:
Thanks for writing in.
Yes, you can have multiple remarketing codes on a single page as long as
they are tracking multiple actions. Thus in this case the codes will work
fine, since the 'all visitor' tag is placed on all pages. Thus a user
would be part of this list even before he lands on the thank you page.
Once on the Thank you page, the user gets added to the 'signed up' list.
The custom combination you have created is also perfect since it includes
all users in the all visitors list and excludes all users in the 'signed
up' list.
Some other cases where you can have multiple lists on same page:
1. Track users for multiple attributes - list for all users who visit the
website and all users who a certain page. Using this we can
create lists for users who visited the website but did not go to that certain
page.
2. Track users in specific duration - list for all users who visited the
website in last 60 days and another list for users who visited in last 30
days. Using this we can create custom list of users who visited the
website in between 60 and 30 days.
Thanks Google!
So, in review: If you need to put a remarketing code on every page on your site, paste that in. It may also show up on the conversion page, no problem. Then drop the code for the conversion page on that page only. Wait until your audiences get 100 total visitors between the two codes. Create a Custom Combination of everyone who visited the site but did not convert. Make some ads- Start remarketing to those potentially lost visitors. Done!
Knowing this definitely simplifies the putting of Adwords Remarketing codes in, doesn't it?
What has been your experience using remarketing? Let us know!