In getting to know a number of Internet Marketers, the first thing you notice is the wide variety of personalities. Some are extremely outgoing people persons. Others are very introverted and shy. Still others are very process oriented. And finally some just do marketing "by the seat of their pants" and say they love the excitement of it.
This is all well and good but if you're someone who is going to hire someone to market your website and business online what really is the best personality type to hire?
After all you want someone friendly, professional, someone who is able to communicate what is being done in a way that you can understand. But in the end you want results. Higher rankings, more sales, more customers, more profits, etc. You don't want someone ruled by emotion and who is not able to sit in an office for any length of time and get the work done.
What is the best personality type for Internet Marketing?
Let the Myers-Briggs Personality Types be your Guide
You've probably heard of the Myers-Briggs Personality Test. About 70 mulitple choice questions will let you know which of the 16 personality types you are: ENFP, INTJ, and introvert, extrovert, logical, creative, etc. If you're not farmiliar with it, please Google it and take the test. It's quite eye opening to say the least. Have your wife, husband or kids take it too.
Our Completely Biased Opinion as to the Best Personality Type for SEO & Online Marketing
Our owner has often wondered why he enjoys systematically improving websites, totally happy to set up a complete system for doing this, being extremely thorough and methodical. The reason? He is probably the perfect personality for an Online Marketer. In fact, after you read the explanation for his personality you will see the obvious advantage.
We could say an unfair advantage versus other online marketers, one that would certainly benefit all who use our services. But it's not like a person can take credit for their natural occuring personality traits, perhaps no more than for their blue or brown eyes. Some people are artistic, some are logical, etc. So here it is:
INTJ - The Mastermind
Intellectual conceptualizer, a system builder who brings clarity and objectivity to decision making. Excels at seeing the big picture and finding solutions to complex problems. Has a talent for deductive reasoning. Rare, comprise less than 2 % of the population. They love:
- Fair performance measurement
- New projects or learnings
- Opportunities for creativity
- Things to perfect
Famous Masterminds (INTJ):
- Thomas Jefferson
- Lance Armstrong
- Stephen Hawking
- Peter Jennings
- C. S. Lewis
- Colin Powell
- Ahhnold! Schwarzenegger
- Nikola Tesla
- Sir Isaac Newton
Even more eye opening is the longer definition below ( credits: adapted from the Book Please Understand Me II by Dr. David Keirsey). Read through this and see if this is not the personality type that you want working on your SEO, PPC, Analytics and Online Marketing campaign:
All Rationals are good at planning operations, but Masterminds are head and shoulders above all the rest in contingency planning. Complex operations involve many steps or stages, one following another in a necessary progression, and Masterminds are naturally able to grasp how each one leads to the next, and to prepare alternatives for difficulties that are likely to arise any step of the way. Trying to anticipate every contingency, Masterminds never set off on their current project without a Plan A firmly in mind, but they are always prepared to switch to Plan B or C or D if need be.
Masterminds are rare, comprising no more than one to two percent of the population, and they are rarely encountered outside their office, factory, school, or laboratory. Although they are highly capable leaders, Masterminds are not at all eager to take command, preferring to stay in the background until others demonstrate their inability to lead. Once they take charge, however, they are thoroughgoing pragmatists.
Masterminds are certain that efficiency is indispensable in a well-run organization, and if they encounter inefficiency -- any waste of human and material resources -- they are quick to realign operations and reassign personnel.
Masterminds do not feel bound by established rules and procedures, and traditional authority does not impress them, nor do slogans or catchwords. Only ideas that make sense to them are adopted; those that don't, aren't, no matter who thought of them. Remember, their aim is always maximum efficiency.
In their careers, Masterminds usually rise to positions of responsibility, for they work long and hard and are dedicated in their pursuit of goals, sparing neither their own time and effort nor that of their colleagues and employees.
Problem-solving is highly stimulating to Masterminds, who love responding to tangled systems that require careful sorting out. Ordinarily, they verbalize the positive and avoid comments of a negative nature; they are more interested in moving an organization forward than dwelling on mistakes of the past.
Masterminds tend to be much more definite and self-confident than other Rationals, having usually developed a very strong will. Decisions come easily to them; in fact, they can hardly rest until they have things settled and decided. But before they decide anything, they must do the research. Masterminds are highly theoretical, but they insist on looking at all available data before they embrace an idea, and they are suspicious of any statement that is based on shoddy research, or that is not checked against reality.
So there you have it: The ultimate personality for Internet Marketing: The INTJ Mastermind. The person you want working for you. What do you think?