How to Target Gmail in Adwords Content or Display Campaigns

Most people know you can target gmail in your Display Network campaigns.  But what if Gmail is performing really well for you in your campaigns?   Can you directly target Gmail in either a placement targeted campaign or an enhanced campaign, segmenting Gmail out into its own ad group or campaign.  Finally most people see the ads in gmail to the left of the email they're typing.  But what about the box directly above the email?  Check out the quick video below to see how to do all of the above!

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