What is Pay Per Click (PPC) Marketing?

Pay Per click is a type of online advertising that allows you to get traffic to your website by purchasing text, image or video ads from Google,  Bing or other pay per click providers.  Its called Pay Per Click (or PPC) because you only pay when someone actually clicks on your ad.

You may have seen those little text ads across the top and on the side when you do a search on Google.  Those are the ads.  There are also image and video ads that you might see on websites.   Those are also PPC ads. 

The best way to understand PPC is to simply watch a video or two.  Here is a of short one that will help you understand PPC and why its such a great way for you to get new business:

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