This will be a quick post:
You don't have to look far to find all kinds of conflicting ideas on Google Adwords, especially when it comes to Quality Score. What's true? What's false? Wouldn't it be great if someone from the Googleplex could give us a few answers?
Recently David Szetela, host of PPC Rockstars on Webmaster Radio had an interview on March 8th at Mountain View with Google Adwords Evangelist, Frederick Vallaeys. It's an excellent show and alot is gone over in just a small amount of time. It's definitely worth a listen-or two. The link is below: