Many Clients Want To Do Paid Search But, They Often Notice Something at the Same Time:
What is it? Well, they're about to budget money for paid search and someone to create and manage their campaigns and notice the website they are going to be sending that traffic they're paying for is just not up to par. It either needs a refresh or its just kind of outdated.
In fact, there has been instances where the site needs that total redesign, and we'll recommend this before starting paid search for them. We don't want to see them wasting money sending people to a site that is confusing or outdated and the visitor not being able to complete the goals we agreed upon because of this. Once they get this done, then we can help them.
Note: We don't do web design, just PPC, conversion tracking and web analytics. But we know a bunch of good people we can recommend to create a website that not only looks great but is easy for your potential clients to find what they're looking for. Then you'll get the most return on investment for the money you pay for Paid Search.
With all the above in mind, if you do decide to get a new website, the info below will be a big help in finding someone who will do a good job. We hope it helps!
Choosing the Right Web Designer:
A Crucial Step
Were do you start? To choose a web designer, please read the following:
Here are a few popular and common ways businesses get their websites built:
- Designing the site yourself (unless your a web designer)
- Having your cousin, friend, etc. design it for you.
- Having a company do a "free" site for you as an add on.
- Paying alot for a company to built a site for you.
The best illustration on why its so important to hire a web designer:
How much did you pay for your car or business vehicle? $5000.00? $10,000.00?, $20,000 +?
You likely knew that its a no brainer to spend the money on a reliable vehicle, especially if you use it for work. You make money with it.
Your website is your "vehicle" to get you more sales, leads and more. Yet many people cut corners and skimp when having one built. In a word: Don't. Spend the money for a pro to build you a clean, simple, professional looking site that is both easy to navigate, easy to update and search engine friendly. You'll be glad you did.
But who should you choose as your web designer? You've probably heard of horror stories of people dropping $5000-10,000 and getting a bad looking site. The truth is you don't have to spend a ton for a great looking, great functioning site.
We recommend getting a referral. Check the site designers website out, check their portfolio out and see if it matches with what look you're going for.
Ask us: We know of a number of designers that are professional and build sites you will be proud of.
One final question: What questions should you ask a web designer to make sure you're getting a professional? Below is an article from Entreprenuer Magazine on this very subject. Print it out and bring it with you.
5 Questions to Ask Your Web Developer
If you want your site to work--and keep working--consider these factors before you build it.
Jennifer Shaheen | July 30, 2009
Building a website can be a lot like putting together a jigsaw puzzle--sometimes the picture looks good, but when you look closely, pieces are in the wrong places. A website might function, but as soon as you make a change or an update, the picture falls apart.
How do you avoid hiring a designer or developer that builds a website like this? Here are some questions you can ask and some feedback to help you understand their answers.
1. What web standards do they follow?
This is a great question that will fluster someone who doesn't have standards. What are web standards? This is the way of designing and coding a website that allows the website to grow with technology and the web visitor. This means using clean code and technologies like:
- CSS (Cascading Style Sheets): a simple mechanism for adding style like fonts, colors, and spacing to web pages
- XHTML (Extensible Hypertext Markup Language): a markup language that has the same depth of expression as HTML, but also conforms to XML syntax
You don't have to know how to write the languages; you just have to know what the standards are to understand the answer.
A simple way to help you connect to this question is to remember that people online don't all use the same web browser or operating system. Designing and developing to standards gives your website the ability to look and function the way it should on different platforms.
2. Do they design for SEO best practices?
It's no secret today that everyone wants a website that can be found on search engines. Implementing search engine optimization may not be what you want your designer or developer to do for you; however, how your site is designed or coded can affect your strategy when you are ready. When you interview developers, this is a great question to ask and see if the person you're interviewing is familiar with how to code to meet SEO standards. Here are a few items that affect SEO best practices:
- CSS (Cascading Style Sheets): Designing a website to meet SEO best practices means using style sheets to cut down on the amount of code on your web page. Search engines like text, not code.
- Web page content: Your text or content should be on the page as much as possible this can even include your website navigation. There are ways to make text visually appealing without having the designer put it inside an image. Images that contain words are not picked up as content by search engines.
If SEO is a strategy you are considering down the line, it's a good idea to make sure your site will be built with this strategy in mind.
3. How do they plan for change or growth?
One of the most stressful lessons learned is that the website you built yesterday will not allow you to grow tomorrow. Being told you have to start over is one of those statements every business owner can't bear to hear. Before you begin, ask the question, "Does the technology you're using allow me to grow or add additional functions?" You may even want to take this further and think about tools you'd want to add down the line. You can also ask designers or developers to provide you with a brief list of tools they have already integrated with sites like yours. This allows you not only the opportunity to see if they are knowledgeable, but also whether they're supportive in providing you with ideas.
4. How do they test their work?
As I mentioned above, not all of your consumers use the same technology. But to ensure things are operating the way they should or displaying correctly, web developer need to test their work. This issue might seem trivial, but you'd be surprised how many firms only test for one web browser. I recommend you ask specifically what web browsers and versions they test for during the development process. If you're building an online community, social or e-commerce website, testing is an important part of your success. Secure payment gateways need to be tested in a real environment. Be sure to get the specifics of what your firm considers to be part of a test phase and what it's being held accountable for after the website has gone live.
5. How do they handle support requests?
After a website has officially launched inevitably there will be a problem--it's technology; it happens. The question you want to know before you put pen to contract is how does your new firm handle support or bugs--technical hiccups with the website? Every firm will approach this differently, so pay close attention to how it phrase its response and commitment.
Building a website depending on the functions you need can be a lot like putting a puzzle together. The key to success is finding the right firm who understands the pieces that need to come together for your business.
Jennifer Shaheen, the e-marketing and Technology Therapist, has more than 10 years experience working with small- to mid-sized businesses on their e-marketing and web development needs. You can learn more about her by visiting her web site, TechnologyTherapy.com